Adweek CCO: We must be fearless in our coverage

ElizabethBusiness News
Ann Marinovich

Ann Marinovich, the chief content officer of Adweek, writes about the publication’s strategy for 2023.

Marinovich writes, “Especially in these times of economic upheaval, Adweek must continue to be a critical resource for marketers. We must go beyond just reporting on the news of the day. We must provide marketers with practical insights, advice and connections across the community to help them grow their business and careers. We must help marketers stay ahead of the velocity of change.

“Importantly, we must continue to focus on people. I often have to remind myself that it’s not the company that makes the decision—it’s a person working at a company who makes the decision. Which is why we need to humanize marketing again by focusing on the stories of real people doing real marketing. One thing my career in publishing has taught me is that people want to read about other people. The more radically human, the better.

“In this spirit of getting back to fundamentals, we will be fearless about how we cover our industry. Marketers are constantly trying to innovate to grow their businesses. It defines our industry: the drive to bring breakthrough ideas to the world.”

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