I am excited to announce two big promotions in the newsroom that will help us both grow Insider’s massive reach and retain our most loyal audience.
Olivia Oran is now our Executive Editor of Off-Platform Audience, overseeing social, partnerships, and content strategy. Insider’s massive reach spans platforms including Facebook, Google, Apple, MSN, and Yahoo. Olivia will now manage a global team of editors and producers who are responsible for packaging, pitching, and distributing our stories to these audiences. She will also work closely with our business teams to develop external partnerships and execute growth strategies.
Olivia was previously our head of content strategy, and before that led our subscriptions strategy in the newsroom. Olivia also oversaw a large team of reporters and editors covering finance, real estate, investing, markets, healthcare, legal and energy. Before Insider, Olivia was at Reuters where she covered Wall Street.
Lisa Ryan is now our Executive Editor of O&O Audience, overseeing our homepage, notifications, and newsletters. These three platforms serve our most loyal readers. Lisa will lead the team that is responsible for the curation of these platforms and the strategies that keep them engaging, fascinating, and habit-forming.
Lisa was previously our head of newsletters, where she oversaw (and will continue to oversee!) our portfolio of daily and weekly newsletters, including Insider Today. Before Insider, she was the editor of Katie Couric’s daily Wake-Up Call newsletter, and a senior writer at New York Magazine’s The Cut.
One reason Insider has succeeded in a challenging digital media climate is because we have a large distributed audience that reaches people wherever they are. In the coming years, we will focus not only on expanding this reach, but also on retaining a loyal base of readers who come back to us every day through our app and newsletters. Olivia and Lisa will lead these symbiotic efforts in the newsroom, working closely with Nich, me, and the rest of the editorial leadership team.
(As a reminder, after our former executive editor of distribution left this fall, we advertised these two new roles internally and encouraged anyone who was interested to apply. All candidates went through a rigorous application and interview process.)
Please join me in congratulating Olivia and Lisa!